"The Dirtparade Affiliate Program connects professional riders, aspiring riders, and enthusiasts who want to grow together with a brand that respects the roots of the dirt scene while also moving towards future Enduro and Trail disciplines. Our goal is to create an authentic community of riders who share a passion for progress, style, and technique — regardless of whether they are at the beginning of their journey or pushing world-class limits. Dirtparade supports talent, motivation, and a genuine relationship with bikes, giving space to everyone who wants to represent the quality, creativity, and future of mountain biking.„
Represent the brand,
that you don't have to be ashamed of.
You ride. You film. You share. You do it anyway.
So start getting paid for it.
Every sale through your link = your commission. Real cash. No stickers, no points, no thank you emails. Plus exclusive discounts, early access to new products before anyone else, and the more you ride and create, the more we give back to you.
We're not looking for influencers with bleached smiles. We're looking for gritty riders that people trust.
Maybe it's you. There's only one way to find out.
core values
We don't want to sell you dreams. We don't want you to fill out a form and then find out a week later that it's not for you. That's a waste of your time and ours. So let's break it down.
01
THIS IS FOR YOU, IF:
🔥 You ride enduro / trail / dirt / downhill / freeride
Forest. Hills. Mud. Rocks. Roots. Jumps. Pumptracks. Dirt lines. This is your world. You avoid asphalt like a clean jersey.
🔥 You shoot videos or photos — even if it's just on your phone
You don't need a twenty-thousand-dollar GoPro. A phone and the desire to hit record are enough. Because you do it anyway. On the trail. On the dirt jumps. In the bike park. And your content smells of mud and adrenaline — not filters and coffee shops.
🔥 You have people around you who ride
You don't need 50K followers. A crew is enough. Five people who ask you, "Hey, what bike should I get?" And you answer them. Because you know. Because you care. Because you live for it.
🔥 You only share what you stand behind
You're not the type to promote everything for a few bucks. When you recommend something — you mean it. People trust you because they know you don't fall for BS, and you don't feed it to them either.
🔥 You fall and get back up
On the trails. On the dirt jumps. In life. You don't care how many times you fall. What matters is that you get up, dust yourself off, and ride again. Because that's the DIRTPARADE mentality.
🔥 You're a little crazy
And you know it. And you're not ashamed of it. Normal people don't ride what you ride. Normal people don't jump what you jump. Normal people would say, "That's dangerous."
You say, "Hold my beer."
And those are exactly the kind of people we want.
02
THIS IS NOT FOR YOU IF:
🚫 You primarily ride a road bike
Respect. Seriously. But this is a different world. If your content is Strava segments on asphalt and photos in lycra at a cafe — we're not your brand. And you know it.
🚫 You ONLY ride an e-bike
Look. We don't have a problem with e-bikes as such. But if you bought an electric motor so the hill would climb itself, and you use both brakes going downhill — then we're just not a match.
DIRTPARADE is about pedaling. Suffering. Earning that downhill. And then shredding it so hard you feel your heart pounding in your throat.
If you have an e-bike AND a normal bike and you shred on both? Come on in. No problem.
🚫 You just want a discount and nothing else
An affiliate program is not a discount coupon. It's a collaboration. You do something, we give you something in return. If you just want 10% off and then disappear — you'd better wait for Black Friday. Oh, wait. We don't do Black Friday.
🚫 You ride once a month "when the weather's nice"
Nothing against recreational riders. The world also needs people who leisurely ride through the forest with their family on a Sunday. But this program is for people who live on a bike. Not for people who occasionally sit on a bike.
🚫 You only photograph your bike at home leaning against a wall
We need content from the trails. From the mud. From the action. If your Instagram is a clean bike in the garage with a Valencia filter — that's not DIRTPARADE content. That's an IKEA catalog.
🚫 You expect to be an influencer overnight
This is not a shortcut to fame. This is hard work. Like riding uphill without a motor. But if you don't give up — results will come. And we'll help you. But we won't do it for you.
🚫 You wear protectors on a bike path
This is more of a life attitude. And if you recognize yourself in this point — you know you don't belong here.
03
STILL NOT SURE?
Answer these 3 questions:
1. If you fall on the trail, what do you do?
a) You get up, dust yourself off, and keep riding → ✅
b) You call an ambulance, your mom, and a lawyer → ❌
2. What's your ideal weekend?
a) All day in the woods, covered in dirt, a scraped knee, a huge smile → ✅
b) 40 km on a bike path, a cappuccino, Strava upload, a shower → ❌
3. If you could ride one bike for the rest of your life?
a) Full-suspension / dirt / enduro → ✅
b) A carbon road bike for 200K → ❌
Registration ≠ Approval
Just because you fill out the form doesn't mean you're automatically in the program. We have to approve the application. Manually. And we don't approve everyone. Nothing personal – it's just that not everyone is DIRTPARADE.
Your profile MUST NOT be private
How can we assess your content if we can't see it? If your profile is locked—unlock it BEFORE submitting your application. We skip locked profiles directly. No exceptions. No warnings. No second chances.
Read the program terms IN ADVANCE
The complete terms and conditions for the affiliate and pro program are available for download above. We recommend— and we really mean we really recommend— that you read them BEFORE submitting your application. So no one can say they didn't know.
We're getting in touch, but give us time
We're not a corporation with a call center. We're a team of people who build bikes during the day and review applications in the evening. We'll get back to you. But not in 30 seconds. Count in days, not minutes.
